Close collaboration with Ryun Patterson to build a systematic creative platform that unified content and design dynamically across all touchpoints.
This work realigned our marketing efforts across Morningstar properties to bring forth a unified point-of-view for customers.
This back-lit wall established the core messaging and visual language of the campaign as it welcomed attendees into the general session space at the 2019 Morningstar Investment Conference.
A series of lightboxes highlighting our products, recent acquisitions, and integrations radiantly extended this messaging throughout the exhibit hall.
The vibrant color gradients evoke a sense of light and optimism, while being complemented by strong, clean typography to accentuate the content.
Our messaging embraced a wry sense of humor to forge a conversational, authentic connection that understood client needs without talking down to them.
This three-screen video looped campaign messaging between general sessions at the Morningstar Investment Conference. While I developed the visual direction and narrative structure, close collaboration with Isaac Day on motion (both its design and production) and with Ryun Patterson on content produced a succinct brand piece that galvanized the campaign’s ethos.
An example of a product-driven advertisement for the launch of Morningstar’s Goal Bridge.
An example of a research-driven advertisement for The Investor Success Project.
This creative was extended for the digital experience that supported our Goal Bridge marketing efforts.
A modified version of our standard landing page was created to provide cohesion for users entering the campaign.
We collaborated with our CEO to write a piece that made the elements of this campaign actionable for advisors to implement into their practice, fostering positive industry-wide change.
To promote our CEO’s piece, we ran a weekly social campaign highlighting each of the seven elements with a mix of static and animated assets.
After the initial conference, a modular lightbox system was created as an adaptive solution for reuse at external events. A larger lightbox provided general brand messaging while a smaller lightbox could complement it with specific messaging tailored for that event and audience.